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Production Process

Our video production process

“Begin at the beginning and go on till you come to the end: then stop.”

― Lewis Carroll, Alice in Wonderland.

Pre-Production Planning

Planning is paramount. We take the time to understand your requirements, get to know your audience, analyse the competition and maximise your budget. Together, we will refine ideas, clarify outcomes and goals, agree objectives, develop and refine ideas. This first step is our ‘discovery phase’,  your creative consultation

This is the most critical part of the process and a dedicated Producer is assigned to you from the outset, to ensure consistency throughout the making of your video. The majority of the production efforts goes into planning and design. Once we have the idea set, making your video is the easy part!


We manage the entire design process from beginning to end. This may include script development, storyboarding, filming, animating and editing. We have a consultative approach and are responsive; offering advice on style, strength of narrative, how to get the message across effectively and how best to connect with the audience. If needs be, like dragonflies, we can quickly change direction without losing speed!

Post- Production

Dragonfly are very well known for snappy edits and high production value. Our team are the best in the industry when it comes to efficient video editing, punchy colour grading, attention grabbing sound effects and hypnotic animated words on screen.

We don’t charge per hour or day; we work to your budget. Most projects are signed off on the second edit review, meaning time and money is saved.


Once the video has been made, we’ll ensure it plays effortlessly on all modern devices and it works seamlessly on social media. As much as possible, we’ll make sure that 100% of your target audience watches your video by optimising your market reach. You can expect a smooth process and clear communication from us throughout – resulting in a video that gets noticed and gets results.

Video Marketing

It’s one thing getting a video made, it’s another thing getting people to sit down and watch it! Running campaigns from conception to delivery we can optimise your market reach, ensuring your production finds the right eyes!

“Our video production process is solid. We have refined our systems and processes to be as efficient as they can be, meaning delivery of an effective product is guaranteed without a hic-up.”

Charlie Southall – Company Director

Our clients
Some of the biggest brands in the world have chosen Dragonfly
  • Honda
  • Playstation
  • BAE
  • Suzuki
  • Dominoes
  • Amazon
  • Telefonica
  • Cabinet Office Logo
  • Puma Logo
  • LFB Logo
  • Save The Children
  • Aviva Logo
  • Oxfam
  • Google
  • Pepsi
  • Loreal
  • University Of Cambridge
  • Microsoft Logo
  • Virgin
  • Johnson&johnson